Reporo, operator of the world’s largest adult mobile ad network, has launched a new service for their redirect network. Named ‘The Branded Redirect’, it is designed to optimise advertiser redirect campaigns.
After pioneering the first ever mobile adult redirect ad network, Reporo consistently endeavours to deliver new products and services to optimise client advertising campaigns. Following the previous success of launching industry-first services such as the Mobile Pop-Under and Interstitial Ads, it was only a matter of time before Reporo took on the challenge of making the Redirect Network even more productive.
The Branded Redirect is considered as the next step in campaign optimisation, with benefits for both mobile users and advertisers. When using redirection or pop-under campaigns for advertising, often the mobile user is sent to a foreign landing page. Reporo’s Branded Redirect serves to not only reassure the user that they have not landed on a foreign or faulty page, but also significantly improves the time a user spends on the advertising landing page, thus driving more interactions, decreasing probable bounce rates, and generating more clicks to boost the conversion ratio.
The award winning Reporo Tech Team have created a simple but highly effective solution for multiplying client conversions and increasing the performance of ad campaigns.
The Branded Redirect uses the vast number of publishers integrated in the Reporo Network to implement a small banner-like image on the top of the advertiser landing page. The system will establish which was the original non-mobile optimised site that the mobile user was searching for, and ‘brand’ the redirection accordingly. The result being a greater experience for the user, and a proven solution for conversion optimisation.
“We were looking at ways to optimise client conversion ratios and reduce the bounce rate on advertisers’ landing pages. Not only have we achieved this, but in addition, have improved the user experience”
Neil Ives, Operations Director at Reporo Limited.
For more information about THE BRANDED REDIRECT please visit www.reporo.com
